About us

The LAVIVANT brand came into existence in August 2014 and was first launched in January 2015. But the whole story began earlier.

In 2012, Robert met Pilyong Choi from Seoul, South Korea, who is co-owner and manager of a family company that has been working with ginseng tradition since 1995 and holds a number of patents.

After a year, the business relationship grew into friendship. It was at that time that the idea of a brand was born. We wanted to offer our customers the best ginseng directly from the manufacturer. In order to fully guarantee its quality, we decided to produce our own ginseng products. In 2015, we accepted Muhamed into our founding team, who expanded brand awareness to the UK, Germany and Italy.

LAVIVANT is a Latin term for „long life.“ Therefore, the slogan, which is part of the brand name, bears the motto „The Road to Health“.

LAVIVANT is our credo and the main purpose of our activities. In order to be satisfied our customers must also be satisfied. It may sound like a cliché, but we really believe it. That is why we only offer our clients the products we use ourselves and we have been convinced of their positive effects.

Quality ginseng is the right way to good health.
The path of health is LAVIVANT.

Pilyong Choi, Robert Sobola and Muhamed Agush
Shareholders of brand LAVIVANT